Davines’ new premium bleaching system, formulated to respect and protect hair during any lightening technique, offering a comfortable and

delicate service to the final client.

Much of the beauty industry is dedicated to sun protection for the skin but preventative measures for hair are frequently dismissed. Hair is equally important and sun exposure can cause long term damage to hair without becoming apparent until it’s too late. Protect your hair from uv rays with the Davines SU line of remedies.

Liquid Spell Reinforcing Bodifying Fluid is dedicated to sensitised or fine hair. It’s a changing texture product able to give texture and body to the hair. It restores the slightly damaged hair giving softness, shine and tone. It has been developed to give vitality and to reinforce slightly sensitized, damaged and fine hair. It’s able to recreate a full and compact external structure.

Expertly formulated to be used on face, hair and body. Each product performs its function impeccably; cleansing, moisturising, protecting and nourishing the skin and hair in the best possible way and giving an intimate sense of delight and well-being.

Each family in Davines Essential Haircare line contains a specific characteristic and function: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care. All products are enriched with an active ingredient sourced from slow food presidia farms in Italy to contribute to the biodiversity of Davines planet.

Innovative permanent cream-based colouring system using Vibrachrom™ technology that is unprecedented in the cosmetics world, giving hair intense conditioning power and extraordinarily shiny, long-lasting colour, by penetrating more evenly into the hair structure. Flexible, easy-to-use system with low ammonia smell ideal for covering white hair, reflect changing, darkening or lightening up to three levels....

Ammonia free colour cream enriched with carotenoids and melanin for a strong anti-oxidant action that is able to cover perfectly white hair, to lighten up to three levels to darken and to change the reflex.

Heat protection, shorter drying times and anti-humidity are the necessary elements of products aimed at ensuring perfectly blow-dried hair and are the key features of Your Hair Assistant.

The Circle Chronicles, a scalp and hair line of masks designed to keep up with your rhythm and your needs. Five new masks, different in fragrance and colour, with a common denominator: an immediate cosmetic performance. Formulated in Davines laboratories with high percentages of natural origin ingredients, such as clays, charcoal and vegetable oils, they have a special character and original packaging, extremely convenient for travelling, the...

Davines Alchemic system is a line of 12 products (6 Shampoo and 6 Conditioner) devised at Davines’ research laboratories in Parma, Italy. These formulas were created exclusively for coloured hair (cosmetically or natural). The pigments deposit on the hair shaft, maintaining the intensity of the reflects between colour services. These products can illuminate and accentuate natural colour, enriching the hair with beautiful shades while...

OI is suitable for all hair types, and the properties of the products are linked to Roucou Oil, originally from the Amazon. The oil extracted from Roucou is rich in Beta-carotene which helps restructure the hair and promotes hair growth. It significantly lowers cellular damage due to UV rays, prevents ageing, and is rich in trace elements and ellagic acid, known to be a powerful neutralizer of free radicals.

Naturaltech is a complete program of innovative solutions that target hair and scalp problems while bridging sustainable beauty practices with cutting edge technology. The Davines NaturalTech range is free of parabens and surfactants and is enriched with Phytoceuticals for anti-oxidant, anti-inflammatory and anti-radical actions, along with the use of essential oils for unique scents. With NaturalTech, Davines has created a perfect synergy...

For Davines, styling is an art that allows stylists to give shape to their creative expression and make the most of their customers’ personality. Staying true to this philosophy, Davines is pleased to present more inside.

These products are honest tools that tell their own story through their characteristics and capabilities, whisper thoughts inspired by their function, elevated to humble and discreet advice, which can be applied to...